These mechanics were borrowed by many apps as it is or in an adjusted form. Homescapes Evony Save the DogeĪ user must draw a line to save a dog from a swarm of bees. In other cases, the pins lock some resources needed to save the main heroes. The pins usually block some kind of threat like fire, monster, or water. Players must pull the correct pins to complete a task. Mighty Party Angry Birds Dream Blast Pin-Pulling The TowersĪ user moves a hero to get more powers and achieve a goal (save a princess, get gold, or destroy a villain, for example). We can detect several mechanics that are well integrated into the advertising strategies of many apps. However, these applications may fall under the category of casual or mid-core games and have nothing in common with what you see in the images or videos.

It’s interesting to note that many apps take elements of well-performing hyper-casual mechanics and integrate them into their creatives. The actual mechanics of the game (Match-3). How Playrix integrated the mechanics of the creative (minigames). Below, you can see a few examples of fake ads. You can find the elements shown in the fake ads embedded in the tutorial (during user onboarding) or in mini-games.

With that in mind, publishers have invented various solutions to deal with such “inconveniences.” Examples of Fake Ads One of many negative comments on Google Play

Homescapes ad misleading